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The Value of the Spanish language for business.
You are a marketing manager or production supervisor. You call a contact in Latin America or Spain. The only word in Spanish that you know is "hola," but when the receptionist answers the phone speaking rapid-fire Spanish, you don't panic. You ask to be transfered to Mr. So-and-So. "Just a minute, sir. I'll put you through," the receptionist responds in perfect English.
Knowing that English is the common tongue for much of the industrialized world, learning Spanish might seem unnecessary. However, executive recruiters and hiring personnel say that employees in key positions need to be able to say much more than "una cerveza, por favor" during a casual business gathering in Mexico, or any other Spanish speaking country. Bilingual skills help job seekers land work. They can lead to key assignments and pay raises. In some cases, they may even be a job requirement.
Understanding that good business is built on great communication, we have the ability to customize Spanish courses to meet business needs. These courses are carefully researched and focused to the specific requirements of our students' professions and industries.
The Global Economy.
According to the Korn/Ferry International Executive Recruiter Index, 88 percent of executive recruiters say the ability to speak more than one language is critical to international business success. Seventy-nine percent of North American recruiters cited Spanish as the additional language most in demand by employers. French was next at 43 percent, followed by Mandarin Chinese at 30 percent.
"If you send personnel into another country, you want them to acclimate and assimilate quickly," says Tom Birmingham, Korn/Ferry's managing director of global accounts. "Sure, in certain areas of Latin America they can get around OK without knowing Spanish, but personally and professionally I want them to feel comfortable."
Global companies look for people who have global skills.